Selling is essential for any business. Put another way, “nothing happens until someone sells something”. In this course, Ed DeCosta leads the students through the fundamentals of selling and marketing your professional services associated with the John Maxwell Team. From understanding your value proposition and the power of branding to knowing specifically who to target for your services, this material is useful for those who are brand-new to the art and science of selling, as well as to those who are experienced in selling. After completing this course, you will be comfortable with the sales process while conducting winning sales conversations.